Chances are, if you already love Tory Burch’s eponymous collection, you’re going to be even more obsessed with the sport-chic sister, Tory Sport. Featuring contemporary basics, cool silhouettes and on-trend colour-blocking prints, the versatile range is a shoo-in to make you best dressed at the gym (or country club) and local café.
And now after a successful pop-up store during Fashion Week last year, Tory Sport has just opened its first official brick-and-mortar store this week in New York City.
Nestled in the heart of the Flatiron District, the 5,000-square-foot store is everything you would expect from the classic American designer. We’re talking a stylish hybrid of Hamptons-inspired ‘70s surf lodge, with minimalistic Scandinavian touches.
Throughout the space, you’ll find the complete Tory Sport collection, including high-performance clothing in sport-friendly fabrics, fitted jackets and blazers with coordinating t-shirts gym bags, shoes, and accessories. While the focus is on tennis, swimming and gold gear, there is something to suit every taste.
“I’ve wanted to create a sport line for a long time,” Burch told Forbes. “We’ve been working on it for close to three years. I found that I kept wearing my sports clothes from high school and college, and I was intrigued by the concept of the elegance of sport – how we look at athletes, and the elegance behind them, because they are elegant.”
“Women are wearing leggings and a great blazer to lunch. We wanted to give them options of looking chic while doing that,” Burch continued.