For beauty obsessives, Mecca Maxima is about as close you can get to heaven. It’s bright, artfully-arranged aisles are filled with everything a makeup lover could ever want — as well as products we didn’t even know we needed (a lipstick that changes colour? Don’t mind if I do!) So, it’s safe to say that the Aussie beauty giant knows what they’re talking about when it comes to predicting trends.
That’s why when the Mecca Brands and Buying team released their trend report for 2018, we were all ears! Read on for the 7 beauty products you’re going to obsess over this year.
Patchouli
While patchouli oil is normally associated with hippies, Mecca reckons the earthy scent is going to hit the mainstream this year. “I’ve seen Patchouli pop up in a number of new releases from our top fragrance brands. I’m really excited about Diptyque’s Eau Tempo—which is being released as part of their 50th Birthday celebrations in March, and 100 Bon’s Patchouli (launching in April),” says Mecca’s Kate Casey.
Clean beauty
Ethical, non-toxic beauty is already huge and the Mecca buying team predict it’s going to continue its upward trajectory. “Both at home and overseas, clean beauty has emerged as the biggest trend to watch. Graduating beyond clean skincare, it’s trickling into hair care, sustainable fragrances from 100 Bon and Ellis Brooklyn, and newness in colour like RMS beauty’s debut line-up of lipsticks,” says Mecca’s Hannah Heineke. “This is really a holistic approach to healthy living and general wellbeing, so we’re also seeing more brands introduce supplements into their line-up.”
High shine lips
Matte lips have had their time in the sun, but Mecca say it’s time for glossy lips to make a comeback! “It’s absolutely the biggest trend in colour makeup. From the US to Europe, every collection we spied on our recent buying trip is all about lip gloss,” says Victoria McLean. The 90s throwback vibes are strong!
Space-aged skin care
Hold onto your seats, because skincare is about to get seriously sci-fi. “Get set for devices and gadgets to take over your vanity,” says Mecca’s Anna Scafidas. “The likes of Clarisonic and NuFace have already changed our approach to skin care and this whole category is set to rise with exciting new releases from NuFace and a derma-roller from Omorovicza you’ll want on your wishlist.” The most exciting new innovations are Dr Dennis Gross’ Spectralite anti-ageing eyewear and blue-light, acne-fighting devices.
Hair goals
“Wow, ‘hair goals’ is going to be a beauty trend of 2018? How groundbreaking!,” you may say with an eye-roll. But hear us out. According to Mecca, haircare is going to reach unprecedented heights this year. Think seriously smart texture sprays, non-crunchy dry shampoos, botanical-based newbies like as Venice Beach’s PLAYA (launching in April), and at-home treatments like Bumble and bumble’s upcoming, in-between toner.
Extreme cat eye
There ain’t going to be nothing subtle about winged liner this year, says Mecca. Inspired by the catwalks of New York, London and Paris, in 2018 it’s going to be all about mod-style graphic lines, extreme wings and a bold cat eye look across both lash lines.
Fragrant hair mists
Perfume hair mists had a serious moment in 2017 and according to Mecca, they’re not going anywhere, anytime soon. This year, we’re going to see brands like Editions de Frédéric Malle, Diptyque, Maison Francis Kurkdjian and Byredo drop scented mists that are specially formulated to give you soft, shiny tresses.
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