Move Over Hygge, Cwtch Is The New Lifestyle Trend We're Loving

Introducing the new Welsh lifestyle trend!

While we didn’t think there could possibly be a way to make cold, grey weather trendy, the Danish proved us wrong when hygge became the biggest lifestyle trend of 2016. In case you need a refresher, hygge (pronounced hue-guh) is the sensation of comfort, cosiness and security. While it can mean many different things, it’s become synonymous with Pinterest-worthy images of a perfectly styled couch in front of a roaring fire, while it’s raining outside. Well, as it turns out, the Welsh (who have equally dreary weather) have their own word for this specific type of at-home comfort, and it’s set to become the new hygge. Introducing, the Welsh lifestyle trend of cwtch.

What is Cwtch?

Image: Unsplash

Pronounced kutch, a ‘cwtch’ refers to a little nook in the home specifically designed for snuggling up. Derived from the Welsh word ‘cubbyhole’, Cwtch also loosely translates to ‘a big hug.  A cwtch could be a nook for reading, a fort, a day bed, a spot on your balcony or even just a comfy sofa. As long as it’s a space specifically designed for cosying up—whether it’s by yourself or with a special someone—it’s a cwtch! And if you ask us, everyone home needs one—especially in winter. Looking for some inspiration? Check out some of our favourite cwtches from around the internet.

This magical balcony set-up


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A post shared by Amodrn (@sporteluxe) on Nov 18, 2018 at 9:35am PST

Have you ever seen a more romantic set-up? So dreamy.

This sofa situation


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A post shared by Monochrome | Bohemian | Scandi (@mk.boho) on Nov 21, 2018 at 11:28am PST

We’re pretty sure we would never leave if our couch situation looks like this.

This boho meditation corner


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A post shared by Crystal Shop (@healing_crystalz) on Nov 21, 2018 at 6:13am PST

Can you just imagine the level of zen one could achieve in this gorgeous set-up?

This inviting reading nook


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A post shared by @tayjxn on Nov 20, 2018 at 10:36pm PST

It would definitely inspire us to read more if we had a reading nook like this. The cwtch vibes are strong!

This blanket fort


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A post shared by jeanne (@unitydesigncreations) on Oct 3, 2018 at 10:41am PDT

Who says blanket forts are for kids? We can totally imagine crawling up in here and binge-watching the entire season two of The Sinner.

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