There’s no denying plant-based products are arguably the current ‘de jour’ of the wellness world right now, from fashion to food and fitness supplements—natural’ ingredients are making serious headway. But the real revolution shaking up the world right now is the shift towards green, plant-based beauty, and the transformative benefits of one cure-all cult product in particular — CBD. Cannabinoid oil or ‘CBD oil’ for short is the latest clean, green plant transforming everything from our anxiety levels, sleep woes, aging skin, and inflammatory skin conditions. A chemical compound derived from the hemp plant, cannabinoid oil is not only fast-growing notoriety for treating everything from chronic pain, fighting acne to reducing anxiety and inflammation, but it’s also a potent powerhouse plant capable of feeding our skin with a youthful complexion, minus the nasties.
With our skin said to ingest a staggering 515 synthetic chemicals per year, according to a survey from deodorant brand Bionsen, and within that 126 chemicals are applied to our face and body each day, according to research from the Environmental Working Group, it’s safe to say the products we place on our skin can have a serious effect on our overall health and wellbeing. Cue—the need to turn to safe, natural and cruelty-free CBD serums. A powerful botanical antioxidant that’s said to be more potent than vitamin C and E, CBD serums work to penetrate the skin’s dermis, protecting collagen, stopping DNA damage and protecting your complexion from sun damage all the while working as an anti-inflammatory to fight rosacea, eczema and acne and relaxing the facial muscles (targeting tension and reducing wrinkles).
Think youthful, clear, plump and all round glowing skin with a natural added barrier of protection. Oh and let’s not forget, CBD also contains other key skin-boosting nutrients including Omega-3 and 6, flavonoids and chlorophyll that help treat pigmentation. So you can be assured you’re getting all the serious medicinal and cosmetic benefits without any side effects (or toxin exposure!). If ever there was a time to go green, it looks like this may be it!
Plus, with trailblazingCBD serums (such as the Firming Serum from They Call Her Alfie) now infusing other potent plant stem cells such as collagen and hyaluronic acid into the mix, they work as powerful elixirs not only capable of penetrating the facial muscles and relaxing tension in the skin (therefore targeting wrinkles) but also work to firm the skin and improve blood flow, rejuvenating and hydrating the complexion all at once. Sold? With stars like Olivia Wilde, Jennifer Anniston, and Alessandra Ambrosio all championing CBD’s beauty benefits, we predict its popularity is only set to soar even more.
Note: when it comes to buying a high grade, effective CBD serum, we recommend sourcing a high grade organically grown isolate of CBD (such as They Call Her Alfie) that’s been backed by scientifically proven technology like BSX 8.1™ which is found to improve permeation for more effective and longer lasting results.