We’ve learnt a few things over the past decade: everything Gwyneth (Goop) Paltrow touches turns into a wellness trend, you can transform anything edible into a latte, and sneakers will never, I repeat, never go out of style.
And since we’re into investments, we’re taking the latter as permission to buy a sh*t tonne of kicks. But, where can you buy multiple units of similar items and not feel #guilty about it? THE ICONIC, of course.
I mean, who hasn’t ordered the same thing in three different sizes and four different colours (yep, 12 items, people) from THE ICONIC before? It’s the beauty of 30-day returns. So, if you’re in the market for some new sneakers to add to your collection (because, as we’ve established, they are a collector’s item), these are the ones flying off the e-shelves at our fave online store. Get in quick before they’re gone or you’ll be paying a whole lot more for them in the next ten years (#vintage).
P.S THE ICONIC has 30% off most items today with the code BIRTHDAY so you can grab them for a bargain.
Nike Air Force 1 Mid ’07 LE
No shoe mixes baller with beauty quite like the mid-length Air Force 1. It was invented in 1982…over 30 years ago! In other words: You. will. never. regret. this.
Shop → Nike Air Force 1.
Adidas Stan Smiths
Coming in at number two is Mr Stan Smith. Another icon in the sneaker world, it’s classic, versatile and will add style to any outfit. While all-white seems to be the colourway of choice, it also comes in white with red, green and navy as well as all-black and a camo print.
Shop → Adidas Stan Smiths.
Adidas Gazelle
The Adidas Gazelle should have a place in every fashionista’s cupboard. Available in a range of colours, apparently, black with white wins the race to the cart.
Shop → Adidas Gazelle.
Nike Juvenate
If you live in leggings, are often on the go or love to be prepared for a gym session at any moment, pick up a pair of the Nike Juvenate.
Shop → Nike Juvenate.
Puma Suede Classic
If you thought the Air Force 1 was vintage, these bad boys were created in 1968 so it’s safe to say they’ll always be on trend. And since pastel pink isn’t a thing of the past either, add a touch of colour to your sneaker collection with these.
Shop → Puma Suede Classic.
New Balance 620
We like to think the New Balance 620 is for the true fashion icon. The girl who knows her style and doesn’t always follow the crowd. It’s the shoe for trendsetters, which is why we all own a pair … duh.
Shop → New Balance 620
Nike Commuter 2
These didn’t get their name for no reason. For stylish comfort, they’ll be your go-to.
Shop → Nike Commuter 2.
Spring Court G2 Leather
Every person should own a pair of Spring Courts. They’re the underrated sneaker of the century.
Shop → Spring Court G2 Leather.
Lacoste Carnaby Evo
Want sneakers that’ll give you street cred without having the same pair as everyone on the street? Opt for the Lacoste Carnaby Evo. It seems they’re popular with a touch of pink and we’re not surprised.
Shop → Lacoste Carnaby Evo.
vans Old Skool
Another classic you can’t go wrong with. Toughen up those flirty day dresses with the Old Skool vans.
Shop → vans Old Skool.
