Stylerunner's CEO Just Launched Her Own Athleisure Label And It's LIT

Earlier this week, on a rooftop basketball court with pink picnic tables, Mary’s burgers and a DJ, Julie Stevanja launched New Guard, her very own athleisure label that can only be described as LIT.
If you know or follow (read: stalk) Julie, it’s not surprising that her first ever collection is effortlessly cool. It’s basically an extension of her sporty-chic style—think drop crotch track pants, printed tees and bold embroidered bomber jackets. Comprising 17 pieces in velour and milled jersey fabrics, the capsule collection is luxury loungewear at its best. It’s got cropped pullovers with bell sleeves, long-line sweaters with a lace-up back and our personal favourite—and Julie’s, too—a varsity bomber with New Guard insignia.

A post shared by Julie Stevanja (@juliestevanja) on


As for the colour palette, it’s coming in soft blush, khaki and charcoal—in other words, staple hues that offer a bit more than basic black. And unlike other fashionable tracksuits (hint, hint: Dion), New Guard’s line is accessible, with prices ranging from AU$59 – $199.
While it’s easy-to-wear, the range is far from boring. In fact, it’s quite the opposite. According to Julie, the New Guard customer is “strong, confident and stylish,” a sentiment very much reflected in the collection, that’s reinvented classic styles to make a statement.
At the moment, New Guard is stocked exclusively on Stylerunner (no shocker there) but who knows what’s to come. “New Guard is the first of many exciting things we have planned for Stylerunner,” Julie told us. “It’s all pretty top secret at the moment but there are definitely some big things in the pipeline!”
Window shop below or jump over to Stylerunner.com for the full collection.

New Guard

Shop → Keeper Sweat Dress. 

New Guard

Shop → Love & Lace Sweater.

New Guard

Shop → Free Hearts Bell Sleeve Sweat & Patrol Pant.

New Guard

Shop → Outlaw Velour Sweater & Mini Skirt.

Shop → Tempted By Fate Embroidered Bomber Jacket

New Guard

Shop → Logo Tee. 

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.

Top 3 Stories

More Stories
Feeling the Negative Effects of Zoom? Here’s How to Create a Routine to Combat It