There’s juice, and then there’s cold-pressed juice – the drink of choice for the trendy wellness set. But what’s so great about it? According to devotees, cold pressing enables the extraction of more vitamins, minerals and enzymes from fruit and vegetables. And now, you can experience cold-pressed juicing in the comfort of your very own home.
Say hello to the brand spanking new Juicero; a stylish, at-home juicer that churns out fresh, cold-pressed juice, mess-free. Yes, that’s right, wave goodbye to the dreaded clean up!
So here’s how The Juicero works:
Juicero packages locally sourced, triple-washed, pre-chopped organic produce in ready-to-use packs. The packs, which last about a week in the fridge and come in a variety of flavours, can be ordered online or through their app and delivered straight to your door. Then, pop a pack into the machine, which uses an astonishing four tons of power to press the vegetables into juice in just a few minutes. When you’re done, you simply remove the packet and throw it away – voila! It really is that simple.
“Juice is the beginning. This is the future of food. Juicero will be leading the way on every front—food science, nutrition, technology, design, supply chain—as we build an ecosystem capable of getting organic produce from local fields into homes in ways that are both innovative and convenient,” said Doug Evans, CEO and Founder of Juicero.
The Juicero is being considered the next Nespresso of home appliances thanks to the myriad health benefits of cold-pressed juicing and the ease of this appliance. And let’s be honest, who wouldn’t want a cold-pressed juice made in 30 seconds or less?
The Juicero is currently only available in California, with the aim to expand internationally in the near future. Fingers crossed Australia is next on their list!