This product may look (and feel) like old-school mud mask when applied to the skin, but it’s far from it. The iron, powder-based formula is not washed off with water or a muslin cloth like a traditional mask. Instead, you use a magnet, which comes with the mask, to remove it. Yes, you read that right, an actual magnet is passed over the skin.
So, what’s the point exactly?
The safe electromagnetic interaction is designed to suck up impurities from the skin, while also stimulating circulation. This effect, teamed with the skin-loving ingredients, is supposed to leave your skin brighter, clearer and smoother. And bonus: there’s no messy mask residue!
But beyond being cool to watch in action, does the technology actually work? According to the experts, the answer is yes. “The mask leaves behind a blend of antioxidants that help to neutralise any remaining free radicals from pollutants,” says Whitney Bowe, board-certified dermatologist and member of the Dr Brandt Skincare Skin Advisory Board. “It also leaves behind a firming peptide that tightens and firms the skin.”
If you want to try it for yourself, there are only a few on the market thus far (besides the Dr. Brandt one), including Milky Dress Black Luster Mask, E.l.f. Beauty Shield Recharging Magnetic Mask Set and The Younger Revealing Mask Intense.