Goop Just Launched a Sustainable, Healthy Food Delivery Service

The brand has been driven by a belief in clean, nutrient-dense, and delicious food that leads to greater well-being.

goop kitchen
Image: Courtesy of goop Kitchen

Gwyneth Paltrow can truly do no wrong. She’s gone from skincare to an editorial website to now creating her very own food delivery service. The multi-faceted company goop will be launching goop Kitchen, a new food delivery concept that fully incorporates goop’s take on clean and delicious food to the Los Angeles area. The brand has been driven by a belief in clean, nutrient-dense, and delicious food that leads to greater well-being. This new launch is a stepping stone for the clean food movement, one that Gywneth herself believed in years ago. Beginning on March 8th, those in the Los Angeles area will be able to order food from the virtual goop Kitchen in Santa Monica. If you live in Venice, the Pacific Palisades, Brentwood, or Beverly Hills, you can try goop Kitchen today! In the next few months, goop Kitchen will be launching in more locations.

goop kitchen
Image: Courtesy of goop Kitchen

The Chefs of goop Kitchen

The leaders of goop Kitchen will be led by Chef Kim Floresca, who wants to highlight local farms and artisans with a seasonal, produce-driven menu. “Taking cues from each season’s bounty has always been at the core of my approach to food,” says Kim. “Honoring the integrity of ingredients is also at the heart of goop Kitchen. I am thrilled to lead a team of chefs who are equally passionate about what we are creating. Not only are the meals healthy; they are also delicious. Something we are so proud of. We worked really hard to create our versions of sauces and dressings, made to the goop Certified Clean standard celebrated restaurants, including Per Se in New York, and Mugaritz and El Bulli in Spain.”

Kim has been part of restaurant greats like the Restaurant at Meadowood in Napa Valley. Now she is at One Restaurant with her husband in North Carolina. Here, she brings to life the region’s agricultural abundance. The food is all locally sourced and ingredient-focused. She is bringing this philosophy to goop Kitchen. It will be a place for healthy food without compromise. The goop Kitchen is gluten-free and includes hearty bowls, salads, and handheld wraps, as well as seasonal soups.

The brand also is holding their annual wellness summit, virtually of course, from March 6th to April 2nd, really nailing the market and bringing wellness and health home to their readers, in the middle of a pandemic. With its key pillars in wellness, beauty, food, style, and travel, goop continues to be a place for readers to come and enjoy. You can join In Goop Health here.

goop kitchen
Image: Courtesy of goop Kitchen

Our Favorite Menu Items:

1) The goop Teriyaki Bowl ($14.50)

Grilled Mary’s organic chicken, umami rice blend (shiitake, brown and cauliflower rice), marinated kale. Also has avocado, house-made furikake, Japanese pickled cucumbers, Gyocha’s pickled ginger, and a side of goop certified clean teriyaki sauce.

2) The goop Spring Salmon Bowl ($15.95)

Pan-seared Big Glory Bay salmon with GCC chimichurri sauce, spring veg, Koda Farms organic brown rice and also cauliflower blend, fennel salad, braised greens, and crispy shallots topped with super seed crunchies.

3) Suprema Chopped Salad ($13.50)

Zoe’s nitrate-free turkey salami, heirloom Christmas lima beans, chickpeas, insalata mista, Mama Lil’s peppers, and also mixed olives, pickled shishitos, marinated fresh mozzarella, shaved red onions, tomatoes, and shallot-parm vinaigrette.

4) Miso Salmon Salad ($15.95)

Big Glory Bay miso-glazed salmon, roasted purple sweet potatoes, long beans, 7-minute egg, house-made furikake, snow peas, watermelon radish, pickled shishitos, organic farmers’ market greens, and GCC miso vinaigrette.

5) Mushroom “Al Pastor” Lettuce Wraps ($12.25)

Build your own: roasted mushrooms with chili glaze, pineapple-mango salsa, avocado, carrot pico de gallo, pickled red onions, heirloom three-bean salad, Siete grain-free tortilla strips (almond), butter lettuce leaves, and a side of nondairy lime crema and GCC arbol-amarillo chili salsa.

goop kitchen
Image: Courtesy of goop Kitchen

If you’d like to try goop Kitchen for yourself and place an order, please visit here. For the first two weeks of launch (from March 8th to March 21st), customers will receive free delivery for their orders. Follow goop Kitchen on Instagram here


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