Beyoncé film clips have provided workout inspiration to millions for the better part of a decade, and now the “Single Ladies” singer has shared some insight into how she stays motivated to exercise herself. In the new Fall 2016 campaign video for Bey’s much-hyped activewear line, Ivy Park, she explains how visualization techniques help to amp-up her workout.
While the clip shows footage of the entertainer stretching, dancing, and lifting weights, she can be heard on the voiceover saying: “When I’m about to give up, I picture that one person I love more than anyone, I picture them wherever they are in the world, and I imagine myself running towards them. I see their face, and they’re smiling and cheering, and they’re so proud of me. They’re shouting my name and I make it to the end. I push past the pain and I find love.” At around this point, we see some adorable home-video footage of Beyoncé daughter with Jay-Z, Blue Ivy.
Bey shared the campaign footage and accompanying photos with her 85.4 million Instagram followers this morning, simply captioning the clip: “@weareivypark AW16 collection.” It’s already been viewed more than 900,000 times in just a couple of hours.
The collection itself includes cozy hoodies, sports bras, and leggings, all emblazoned with the brand’s graphic logo. You can also expect to see bold color-blocking, camo print, gradient knits, and cut-away tanks when the line lands online and in stores today at Topshop, Nordstrom, Net-a-Porter, Selfridges, The Iconic, Glue Store.
