Kristina Ioannou is a journalist, beauty editor and head honcho of social media, public relations and copywriting agency We Are Eden. When she’s not sniffing out her next story or helping brands + businesses kick ass at their own game, you’ll find her satisfying her Pilates addiction, podcast-bingeing, planning her next adventure abroad and spending way too much on smashed avo. Party trick: she can rap the entire lyrics of 2pac Changes without taking a breath.