new collagen product
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Is Astaxanthin the New Collagen? Here’s Why Everyone Will Be Talking About This Ingredient

We interview the beauty experts at Intu Wellness.

There’s a new powerful antioxidant gaining a lot of attention and it’s said to be the new collagen taking the beauty industry by storm. Introducing (drum roll …) the new hero for skin health—astaxanthin. It’s a bit of a mouthful, so to pronounce it like the professionals in the beauty industry you can break it down like this—asta-zan-thin. So why is this ingredient trending and what’s the big deal about it? We interviewed the experts at Intu Wellness to tell us a little more, including where it comes from and how it impacts our health and beauty. Keep reading for more!

Is Astaxanthin the New Collagen? Here’s Why Everyone Will Be Talking About This Ingredient

So what’s the big deal about astaxanthin?

There’s a lot of hype around most new collagen supplements, but astaxanthin is naturally sourced and is said to be the new superhero of the collagen world. The stats about astaxanthin compared to other products that are already on the market are nothing short of mind blowing. With 65 times more punch than vitamin C, 10 times the amount of b-carotene (converts into Vitamin A for vision and eye health and boosts your immune system) and stops free radicals in their tracks, the unstable atoms responsible for damaging cells like skin, it’s little wonder industry experts are excited about it.

Where does astaxanthin come from?

Naturally sourced, astaxanthin is found from freshwater microalgae Haematoccoccus Pluvialis, salmon roe, salmon, krill, crayfish, yeast and trout. The highest levels of astaxathin have been found in wild salmon, but you’d have to eat around 165 grams a day for it to even have any benefits. Now that it’s getting a name for itself as a powerful supplement to rival collagen, it’s also being incorporated in a range of skin and beauty products.

What are the benefits of astaxanthin?

Much investigation has gone into discovering the benefits of astaxanthin and how it impacts our health and beauty. The benefits listed here are not an exhaustive list, but give you a good indication as to why it’s an ingredient in hot demand.

  • It’s an anti inflammatory: Great news for those with sensitive skin or pigmentation, the anti-inflammatory properties of astaxanthin are said to assist with calming redness and irritable skin. It is also thought that it may provide improve quality of life for people suffering from inflammatory diseases such as rheumatoid arthritis and carpel tunnel syndrome.
  • Hydrates the skin from inside: For luminous and dewy looking skin, 2012 clinical studies found that astaxanthin provided discernible results in skin hydration and elasticity. Fine lines, crows feet and age pigmentation were also reduced.
  • Acts like an internal sunscreen: Dangerous UV rays can make your skin appear leathery, dry, age faster and even cause sun cancers. Clinical trials discovered that astaxanthin also acts like an internal sunscreen, offering a degree of protection from the inside out. However, this is not a replacement for applying sunscreen topically. 

The list of beauty benefits is long, but there have also been scientific studies on how astaxanthin effects your joints, major organs and even fertility. While there is still a lot to be learned about the new star outshining collagen, it’s believed the king of the supplements may boost exercise recovery times, improve moods and energy. One beauty business harnessing the power of naturally sourced astaxanthin is Intu Wellness. They’ve incorporated it into a beauty drink that not only may help improve your skin but your sleep regime. For more information about the power of astaxathin, talk to a wellbeing consultant and discover the potential benefits for yourself.

Meet our Experts:

Anna Robards and award-winning tech entrepreneur Christie Whitehill have launched their new brand Intu Wellness, which is a new product and the perfect nightcap to target those over-stimulated multi-taskers who want to wake up re-energized and with hydrated, youthful-looking skin. A powerhouse that combines eight stellar ingredients co-staring the potent antioxidant astaxanthin that is 65 x stronger than vitamin C, Lemon Balm and Passionflower to reduce restlessness and promote deeper sleep, marine collagen to hydrate and regenerate the skin, plus magnesium to relax the nerves and relieve tension.

The product was inspired by their experiences of motherhood. After the birth of their children, the lack of sleep and dull-looking skin that came with motherhood, inspired the creation of a supplement that conveniently targeted both these areas. Their point of difference – an all-in-one super powder: A sleep aid for your body and mind, and a beauty drink for your skin, this product is designed to help you wake up feeling re-energized with hydrated, youthful-looking skin.

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