Obsessed with the wellness ways of Gwyneth Paltrow? Well you’re in for a serious treat if you’re headed to London any time soon—or already live there!
A Goop pop-up store has just opened its doors and will remain open until January 27, next year—which gives you plenty of time to get your hands on some Gwenyth-approved goodies in the way of beauty, health, wellness and fashion.
It’s located in the affluent neighborhood of Notting Hill, nestled amongst the row of high-end boutiques that are scattered along Westbourne Grove, and is said to be one of Goop’s best space yet. It’s the wellness brand’s first pop-up in the UK, having opened up several temp stores in US cities including Dallas and New York, while maintaining a permanent dwelling AKA a Goop “Lab” in Los Angeles.
The store opening marks 10 years since founder Gwyneth Paltrow sent her first e-newsletter from her kitchen table in London. The interior features designs created by Fran Hickman and is split into different sections. Inside, you’ll find Goop’s first-ever furniture and homewares collection which includes pieces inspired by mid-century Italian and modernist design, a ‘try before you buy’ clean beauty bar and the label’s own activewear line as well as the likes of other much-loved London-to-LA fashion names including Stella McCartney.
Each week, there will also be a series of events hosted in the space, including high tea every Thursday in the month of October, with sweet treats provided by the famous Hummingbird Bakery and a number of meditation sessions with leading meditation teacher, Vanessa Kandiyoti.
Goop places a lot of emphasis on its dedication to sourcing organic and cruelty-free products, the majority of which are also vegan.
For those of you who aren’t near a Goop store, you can check out their website for your wellness fix!