Back in the day, Pantonewas a tool used mainly by graphic designers for selecting colours for print projects. But in 2018, its impact is much more far-reaching, with its annual ‘colour of the year’ setting trends across the fashion, beauty and interiors industries. In 2017, their pick was ‘greenery’, a fresh shade we saw everywhere throughout the year.
This year, The Pantone Color Institute has declared mystical, cosmic shade called Ultra Violet the colour of 2018. A royal and vibrant (but not quite neon) purple, the colour represents originality, visionary thinking and the mystery of what lies ahead.
We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.
-Leatrice Eiseman, Executive Director of the Pantone Color Institute
Already, we’re seeing beauty brands release products inspired by the dramatic shade — as well as those who were ahead of the curve and already had! Scroll through the gallery for 9 gorgeous ultra violet beauty products.