Back in the day, Pantone was a tool used mainly by graphic designers for selecting colours for print projects. But in 2018, its impact is much more far-reaching, with its annual ‘colour of the year’ setting trends across the fashion, beauty and interiors industries. In 2017, their pick was ‘greenery’, a fresh shade we saw everywhere throughout the year.
This year, The Pantone Color Institute has declared mystical, cosmic shade called Ultra Violet the colour of 2018. A royal and vibrant (but not quite neon) purple, the colour represents originality, visionary thinking and the mystery of what lies ahead.
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We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.
-Leatrice Eiseman, Executive Director of the Pantone Color Institute
Already, we’re seeing beauty brands release products inspired by the dramatic shade — as well as those who were ahead of the curve and already had! Scroll through the gallery for 9 gorgeous ultra violet beauty products.
Urban Decay Shot Mix-In Facial Oil
Shop the Urban Decay Shot Mix-In Facial Oil
Maybelline Color Sensational The Loaded Bolds Lipstick in Sapphire Siren
Shop the Maybelline Color Sensational The Loaded Bolds Lipstick in Sapphire Siren
Butter + Pantone Ultra Violet Nail Polish
Shop the Butter + Pantone Ultra Violet Nail Polish
YSL Mascara Volume Effect Faux Cils in Fascinating Violet
Shop the YSL Mascara Volume Effect Faux Cils in Fascinating Violet
Butter + Pantone Ultra Violet Liquid Lipstick
Shop the Butter + Pantone Ultra Violet Liquid Lipstick
Tartelette Amazonian Clay Matte Palette
Shop the Tartelette Amazonian Clay Matte Palette
Butter + Pantone Ultra Violet Eye Gloss
Shop the Butter + Pantone Ultra Violet Eye Gloss
Lime Crime Unicorn Hair Colour in Pony
Shop the Lime Crime Unicorn Hair Colour in Pony
Jurlique Sweet Violet and Grapefruit Hydrating Mist
Shop the Jurlique Sweet Violet and Grapefruit Hydrating Mist