As we embark on month 11 of WFH juggling, we’re all just trying to do our best as employees, friends, parents, and functioning humans—all while having a smile on our face. While the wellness world has churned products promising sleep, performance, recovery, and other benefits—a new functional food brand tailored to the hyper-achiever sees happiness as the true key to success thanks to Rob Dyrdek.
While there are many supplement offerings on the market that promise mood-enhancing effects, they often lack in one area—convenience. In a society filled with distractions, responsibilities and mounting anxiety + uncertainty, Mindright — the new Good Mood Superfood snack bar brand from celebrity entrepreneur + brand-building visionary Rob Dyrdek and nutritional expert Chris Bernard is debuting today as the happiness-hack snack to help people reach their full potential by putting mood first.
Developed after years of testing ingredients to master mood, Mindright is the culmination of co-founders Dyrdek + Bernard’s dedication to living life with no negative thoughts, finding tools so others can accomplish the same with the overall goal to maximize their potential through brainpower through increased productivity, energy and focus. And who wouldn’t want that? Especially nowadays.
With an unprecedented 2 in 3 U.S. adults reporting stress and anxiety in light of the current climate, Mindright is a first-of-its-kind, mental wellness-meets-F+B brand to provide consumers with effective offerings that put brains first. Mindright has one simple mission – “to change people’s lives for the happier.” Through its product offerings, Mindright will enlighten consumers to the cognitive benefits of functional ingredients that specifically target brain health, enhancing mood, decreasing stress and upping energy levels through innovative and first-to-market blends.
Mindright will debut with its Good Mood Superfood Snack Bar in three signature and delicious flavors – Peanut Butter Cup; Blueberry Almond; Toasted Coconut, all of which feature the brand’s proprietary Happy Brain Blend including Ashwagandha (stress management + cognition), Ginseng (mood + energy), MCT (brain fuel), and Cordyceps (stamina). The bars utilize only the cleanest of premium ingredients and are gluten-free, protein-rich, non-GMO, and vegan.