A few weeks ago, we set out to find the most influential influencers in Australia. We went across the country (virtually, of course) and scrolled through endless ‘grams to discover cool girls doing cool sh*t.
Ok, that sounds flippant. We had a task in mind. We wanted to find women who were using their reach for more than just likes. Those who were out to inspire and encourage others. Those who had more than their personal agenda in mind. And we’re pleased to say, thanks to all you incredible voters, we’ve found them.
Before we spill the beans on the winner winner chicken dinners, we want to congratulate all the nominees and give a very special thank you to all our partners who help support all these incredible women: GoPro, lululemon, The Daily Edited, Veuve Clicquot, Clinique, Away Luggage, Ogee Skincare, We Are The Stables, We Are Lively, Lacie, Classpass and QT Resorts.
Lastly, we want to give a shout out to all the voters. We were overwhelmed with the response. Without you, the success of these influencers wouldn’t be possible and by showing your support, you too are lifting each other up—which is what the Women Of Influence Awards is all about.
There’s no doubt you all click-to-follow these ladies but this wasn’t about numbers. So, without further ado, prepare to meet the social media influencers changing the world one double-tap at a time.
Ellie Bullen, better known as Elsa’s Wholesome Life, started her account in 2014 as a passion project while she studied nutrition. She wanted to share her knowledge with whoever will listen. Turns out, that was a hell of a lot of people.
Today, with her blog and newly released cookbook, she encourages people the world over to up their intake of vegetables, experiment with new flavours and nourish their body with healthy, real food—there’s nothing much better than that. Follow @elsas_wholesomelife And the runner up is… Jess Sepel. Follow @jshealth
Sister duo, Felicia and Diana are our ultimate fitspiration. As pioneers of the “strong is the new skinny” movement, they’ve helped thousands of women fall in love with fitness. And now, with the opening of their own studio, these personal trainers are getting hands-on to motivate, encourage and guide women throughout their fitness journey. Follow @basebodybabes And the runner up is… Amanda Bisk. Follow @amandabisk
Samantha Wills needs no introduction. Not only is she the founder of the cult jewellery brand by the same name, she’s also launched the Samantha Wills Foundation, which helps other women navigate the journey of starting their own business—which is what the Women Of Influence Awards is all about! She’s successful, aspirational but above all, she’s humble and we think that’s worth celebrating. Follow @samanthawills And the runner up is… Kayla Itsines. Follow @kayla_itsines
You probably know the contours of Chloe Morello’s face more than your own. She’s the oh-so-beautiful beauty blogger sharing her professional makeup tips with the masses. With over two million subscribers on her youtube channel and product launches with Ciatte and Revlon, she’s far from slowing down. Follow @chloemorello And the runner up is… Sammy Robinson. Follow @sammyrobinson
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You know those people who just do it all? Well, that’s Pia Muehlenbeck. She’s a market editor for Grazia, law graduate, blogger and founder of her own activewear line, Slinki Athletic. In a way, she was a hot contender for a range of categories but her serious style has seen her take out fashion’s top spot. Follow @piamuehlenbeck And the runner up is… Margaret Zhang. Follow @margaret_zhang
Turns out, the Base Body Babes aren’t the only sister combo to make the list! Lauren Bullen (aka Gypsea Lust) is sister to foodie, Ellie Bullen and she’s the winner of our travel category. Through her amazing photography and travel tips, Lauren is literally sharing the world with the world and we love her for it. And the runner up is… Elise Cook. Follow @elisecook