The Luxe UK Activewear Label You Need On Your Radar

Why we're obsessed with Silou.

silou activewear
Image: Silou

The activewear game is one that, over the years, has become quite a complex sport. Once upon a time, all you needed in your life was one pair of black tights that you’ll wear until you couldn’t wear no more. Now, that one pair of black tights has turned into five different pairs of black tights—all of which serve different a purpose.
You’ll need one with a high waistband (you know, to help suck everything in), one with mesh panelling, one that’s not see-through when you’re squatting, one with a subtle print down the side for when you’re feeling a little daring, and of course, one with an internal coin pocket for the coffee you’ll be needing after that coastal walk.

silou activewear
Image: Silou

In a world where there is an overwhelming amount on offer when it comes to fashionable and functional activewear, how do you know what’s worth splashing your cash on? Well, we like to think that’s where we come in. Sure, everyone already has their favourites, but sometimes that new kid on the block deserves a little love and attention, too.
silou activewear
Image: Silou

Silou is that new kid on the block—a London-based label that we’re sure will be making massive waves in the US and Australia very soon. Founded by model and yogi, Tatiana Kovylina, the label has just released their Resort 19 collection. The capsule is made up of both active and swim pieces which encompasses Silou’s overarching design aesthetic—that is, to enhance the body through innovative shape.
silou activewear
Image: Silou

Along with the usual crops, leggings, shorts, sweat pants, tanks and tees, Silou also has a gorgeous collection of bodysuits, unitards and jumpsuits, created to accentuate the female form in all its glory. Crafted using luxe fabrics and clean lines, the range also prides itself of adhering to sustainable practices.
Suitable for a variety of different workout styles including circuit training, weights, yoga and barre, what we love most about the new collection is the serious retro vibes! Check out more of their looks now over at

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