Did you know that 2 in 3 of your friends will be diagnosed with skin cancer?

With the phrase ‘Slip, Slop, Slap’ ingrained in us since childhood, it’s surprising that so many young Australians are yet to give up their sun-worshiping ways.
As it stands, Australia has the highest rate of skin cancer in the world, with thousands dying each year from one of the most preventable cancers. Pretty scary…or just plain stupid?

FACT: 2 in 3 of your friends will be diagnosed with skin cancer at some point in their lives.

Pretty Shady was established in NSW in the summer of 2013 and ever since, they’ve been on a mission to ‘stop skin cancer, one summer at a time.’ How are they going to do it? Being pretty shady is pretty simple really all you need is five approved summer essentials: a hat, sunglasses, clothing, sunscreen and an umbrella.

Sick of being called generation lazy? Become part of generation #prettyshady and enjoy your summer by putting an end to skin cancer.

Here’s our beach day checklist

Pretty Shady, Sun safe

1. Hat

Shop – Artesano Polo Panama Hat $220.00

For adequate sun protection, full-brimmed hats are best. This hat offers a simple — and stylish — way to give your face a much-needed shield from blistering rays (not to mention, it lets you get away with another no-shampoo day).

Pretty Shady sunglasses, sun safe

2. Sunglasses

Shop – Bailey Nelson Camille Grey / Black Pop sunglasses $155.00

UV radiation not only damages skin, it also damages eyes. Did you know prolonged exposure to the sun could cause cataracts, macular degeneration and cancer of the eye? These chic polarised shades are the perfect addition to any summer outfit.

Pretty Shady Sunscreen

3. Sunscreen

Shop – Ella Bache Great 50+ Sportsbloc Active $44.00

We don’t have to tell you that sunscreen is the most important beauty product in your arsenal. We love this SPF 50+ version because it’s the ideal size to pop into our favourite bags: beauty, hand and beach.

Pretty Shady umbrella

4. Umbrella

Shop – Basil Bangs Modernist Beach Umbrella $259.00

Umbrellas are a must-have when it comes to long beach days. Whether reading a book, taking a nap or having a little time out from the scorching sun, umbrellas will allow you to stay by the waters edge from dusk til dawn. Seek shelter in style under this vibrant canvas style.

Pretty Shady T Shirt

5. T-Shirt

Shop – Country Road Cap Sleeve T-Shirt in White $39.95

Another white cotton t-shirt couldn’t hurt! Pop it on to protect your shoulders, chest and back from getting too sun-kissed.

Being sun smart has never felt or looked so good


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