Ask your mum what beauty trend she most regrets and chances are, the answer would be ‘blue eyeshadow’ (with the possible exception of hair perming). Back in the 90s, frosted, blue eyeshadow was basically the equivalent of a metallic gold eye look in 2018—AKA all the cool girls were doing it, so everyone else followed suit. But somewhere along the way, the trend was left behind along with Hanson and thin eyebrows. But like many 90s trends (we’re looking at you, baker boy caps and bum bags), blue eyeshadow is now having a resurgence. We’ve spotted the look everywhere lately, from on the catwalks and red carpets to on the feeds of beauty YouTubers. Even Kim Kardashian West and Rihanna are doing it, so naturally, it’s only a matter of time before this look goes mainstream again!
The key to wearing blue eyeshadow without looking cringe-worthy is to keep the rest of your makeup simple and to opt for modern jewel-toned or pastel shades. Here are 5 different ways to rock the trend: