13 Black-Owned Beauty Brands We're Obsessed With

From Pattern Beauty to UOMA, support these brands now and always.

black-owned beauty
Image: Oladimeji Odunsi

The past few months have shown and uncovered the rampant systemic racism that exists in the United States. Worldwide protests also have erupted to show solidarity for only the murder of George Floyd, an unarmed black man, killed by a policeman in Minneapolis, but the many, many crimes committed by unjust police officers in the United States. We here at Amodrn not only want to help support the Black Lives Matter Movement but continue to also support black-owned businesses. Today, we want to highlight the beauty community. Keep reading for more of our recommendations and tune in for more this week.

13 Black-Owned Beauty Brands We’re Obsessed With

1) Epara Beauty

black-owned beauty brands
Image: Epara Beauty

Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. The brand strives to tailor its product’s needs to women of color. In most luxury skincare, women of color are largely ignored. Epara, however,  creates a space for this, tenfold.

2) Pear Nova

black-owned beauty brands
Image: Pear Nova

Pear Nova brings high fashion to your fingertips in long-wear, luxurious formulations that help strengthen your nails. Cruelty, 5-free, and also vegan.

3) Briogeo Haircare

Image: Briogeo

Nancy Twine made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town’s resident beauty guru, in making her coveted homemade hair care. As she grew older, she also realized natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes, and also a rockstar natural chemist team, Nancy founded Briogeo Hair Care.

4) The Lip Bar

best black-owned beauty brands
Image: The Lip Bar

The Lip Bar is a vegan and cruelty-free beauty brand that’s sole purpose is to help change the way you think about beauty. Gorgeous color, incredible pigment, and a wide range of products make the Lip Bar one of our favorites. Also, we’re obsessed with their color range!

5) Dehiya Beauty

Image: Dehiya Beauty

Dehiya Beauty is all about the return to simple, time-honored beauty. They are champions of diverse and inclusive beauty; also passionate about creating highly-effective, plant-based skincare. Everything is ethically sourced, highly-active, native, and wild botanical ingredients from all over the world.

6) Mented Cosmetics

black beauty brands
Image: Mented Cosmetics

Mented Cosmetics has a wide array of products that caters to all skin types, colors, and makeup styles. We’re also particularly obsessed with this palette.

7) Sunday || Sunday

black-owned beauty
Image: Sunday II Sunday

Sunday || Sunday is all about empowering black women and allowing them to look and feel their best. Studies have shown that 40% of African American women do not work out solely because they do not want to ruin their beautifully styled hair. These products are made to eliminate that statistic and make women feel confident about post-gym hair.

8) Pattern Beauty

black-owned beauty brands
Image: Pattern Beauty

Tracee Ellis Ross has created a hair care line to cater to every type of curl. Healthy, gorgeous hair of all types. She also even has a curl guide you can look through to determine what products are best for you.

9) Fenty Beauty

fenty beauty
Image: Fenty Beauty

Rihanna’s masterful collection of beauty products ranges from lip gloss to foundation to eyeshadow and everything in between. We also love the quality, branding, and all of this line.

10) UOMA Beauty

black-owned beauty brands
Image: UOMA Beauty

UOMA Beauty was made for all of those that have been left out. The most bomb, highly pigmented makeup for all skin types.

11) hanahana Beauty

black-owned beauty
Image: hanahana Beauty

Hanahana Beauty is a skincare and wellness brand committed to empowering women of color. They also have 100% all-natural products and pay 2x the fair trade rate for shea butter sourced from the Katariga (Suglo) Cooperative in Tamale, Ghana. All handcrafted.

12) KLUR

black-owned beauty
Image: KLUR

Since the inception of KLUR, the founder’s vision is to cultivate a brand that reflects the values of clean, ethical, and inclusive beauty.  KLUR is a luxury skincare line that addresses all concerns, for everyone.

13) Sienna Naturals

black-owned beauty brands
Image: Sienna Naturals

Clean care for beautifully healthy hair. Sienna Naturals nourishes textured hair and also uses plant-based ingredients for a fully organic feel.

While you’re here, check out how you can donate to help the #BlackLivesMatter movement

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