Instagram has its curated perfection and Facebook has the memes, but when it comes to predicting trends, you can’t beat Pinterest. The underrated platform is basically a crystal ball for what’s going to be cool, with more than 250 million people using it as a search engine. Each year, brands and publishers alike flock to Pinterest to see which trends are about to explode. 2019 is no exception, with Pinterest releasing its annual trend report based on last year’s search results. Because we know you love to be ahead of the curve, we’ve rounded up the 2019 beauty, wellness, travel and home trends you need to know about, according to Pinterest.
Beauty
Cropped bangs
Bangs (otherwise known as front fringes here in Australia) have declined in popularity in recent years. But according to Pinterest, they’re set to make a comeback in 2019—particularly the shorter variety, cropped just above the eyebrow.
Liquid exfoliants
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If Pinterest searches are anything to go by, people are opting to swap their harsh, microbead exfoliants out with gentler, liquid alternatives.
Almond nails
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While your choices of nail shape at the salon have typically been limited to ‘square’ or ’round,’ this might be about to change. A nut-shaped manicure trend is taking the beauty world by storm, with searches for ‘almond nails’ up by 97% on Pinterest!
Witch hazel
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Witch hazel has long been used as a natural way to treat and prevent acne and it seems to be having a resurgence—with searches up by a whopping 305% in 2018!
Lilac locks
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In 2018, it was all about pink locks, but it seems another pastel hue is about to steal the show. Prepare to see lilac locks everywhere this year, with searches for the pretty purple shade skyrocketing by 1077% last year.
Bakuchiol
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This gentle, natural alternative to retinol is about to blow up in the beauty world, with Pinterest searches up by 275%. It’s said to have the same powerful anti-ageing benefits, without drying out or inflaming the skin.
Natural lash lifts
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Speaking of natural alternatives, beauty buffs are set to ditch the toxic ingredients used in lash lifts for solutions like castor oil, grapeseed oil and aloe vera.
Goat milk soap
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Bar soap is back in a big way, but this time the starring ingredient is the ultra-nourishing goat milk. It’s said to be super easy to make yourself at home, which is probably why Pinterest searches have risen by 231%.
Health + Food
Magic mushrooms
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No, it’s not what you think! Medicinal mushrooms like chaga and lion’s mane are having a moment right now, popping up in everything from nootropic coffee and chocolate bars to low-carb recipes.
Elderberries
Known for their potent anti-inflammatory properties, searches for elderberry recipes were up by 685% last year. The sweet superfood makes an excellent addition to jam (another popular search term), healthy cocktails and baked goods.
Oat milk
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Move over, almond milk! Oat milk is already huge in the UK and is set for global domination this year, with Pinterest searches surging by 185%.
The Pegan diet
A hybrid of the paleo and vegan diets, Pegan is set to become the diet to watch this year. It involves eating low-carb, dairy-free, gluten-free food, with only very small portions of meat.
Band workouts
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It seems we were onto something when we wrote about booty band workouts last year, with searches for ‘band workouts’ increasing by 1913%. Searches for indoor, minimal equipment and home-based workouts are on the rise, too.
Chayote
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Introducing the newest superfood you need to know about, chayote! Also known as ‘chocho’, the squash vegetable can be added raw to salads or shredded as a low-carb alternative in pasta.
Travel
Bus travel
From guided bus tours to overnight coaches, ‘bus tours’ was a highly searched Pinterest term last year. Hey, it’s not the most glamorous way to travel, but it is thrifty!
Hot springs
It’s not hard to imagine by searches for hot springs have gone through the roof—is there anything better than luxuriating in warm water amidst beautiful scenery?
Bike tours
More of us are opting to explore cities on two wheels, with searches for bike tours up by 74%! And why not? It’s the perfect way to sneak more exercise into your trip, and be more sustainable. Speaking of which, searches for ‘zero waste travel’ rose by 64% last year too.
Abandoned castles
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There’s a time and place for the polished perfection of modern skyscrapers, but in 2019 Pinterest users were fascinated by old, dilapidated castles. Searches for ‘abandoned castles’ went up by 142%!
Rio
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The Olympics may be well and truly over, but it seems tourists are still flocking to Rio de Janeiro in Brazil for the Carnevale spirit and spectacular coast.
Home
Mustard interiors
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If other interior colours didn’t cut the mustard for you in 2018, it’s time to say ‘hello’ to yellow. From statement furniture to pops of colour, home decor enthusiasts can’t get enough of mustard yellow right now.
Fabric walls
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From soft cotton to textured yarn, fabrics are all the rage right now—with searches for textile art up by 1718%. A great way you can incorporate the trend into your own home is with a statement fabric wall.
Modern fireplaces
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Whether they’re indoors and outdoors, sleek and modern fireplaces are set to be the trendiest way to get your Hygge fix this winter.
Vertical gardens
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Attention, plant nerds. There’s a new way to get your greenery fix, with ceiling-to-floor vertical gardens taking Pinterest by storm. Searches were up by 287% last year.
