First it was ‘clean eating’, then it was spring cleaning your apartment using the KonMari method. But in 2016, the phrase on everybody’s lips was definitely ‘clean beauty’. And unlike the other trends, it doesn’t look like our obsession with natural and ethical beauty products is going anywhere anytime soon. Sustainable beauty brands are popping up everywhere, inspiring beauty-lovers to dump out the contents of their makeup bags in favour of ‘greener’ options.
We’ve rounded up our favourite new sustainable brands that are about to take the beauty world by storm. Not only are their ranges free from the harmful chemicals you often find in traditional beauty products, they’re also cruelty-free and environmentally-friendly. Happy sustainable shopping!
Edible Beauty
Crafted out of pure botanical ingredients, Edible Beauty’s products are so natural you could actually eat them (if you’re so inclined). Created by naturopath and nutritionist Anna Mitsos, all of the products are specifically designed to nourish both the mind and body, right down to the ‘energy-enhancing’ packaging!
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SAYA
This 100% plant-based skincare range harnesses the power of Australian native botanicals to deliver radiant, glowing skin. Created in Noosa, the entire range ticks all the ‘sustainable’ boxes — ethically produced, cruelty free and environmentally friendly.
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Luna Bronze
Fake tan isn’t usually the first thing that comes to mind when you think of clean beauty. But thanks to Aussie brand Luna Bronze, that may be about to change. The luxurious self-tanner uses only premium organic products to create a perfect bronzed glow. Not only is it actually good for your skin, it also smells ah-mazing (unlike most other fake tans on the market).
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The Organic Skin Co.
Okay, so there are plenty of amazing sustainable skincare ranges out there. But what about products like foundation, eyeshadow and makeup brushes? New Zealand brand The Organic Skin Co has all of this covered – and more. All of their products are organic, natural derived and free from harmful synthetic chemicals.
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Akhal Beauty
This is one natural skincare range you can really feel good about using. Not only are all of the products formulated from certified organic ingredients, but for every purchase you make, $1 goes into putting marginalised Moroccan children into schools. What’s not to love about doing good and looking good at the same time!
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Ecobrow
Bold, defined brows are right at the top of everybody’s beauty wish list right now. But gone are the days where you had to use chemical-packed products to get them, thanks to LA brand Ecobrow. Their defining wax is mineral-based, paraben free and conscious – not to mention super easy to use (so you don’t end up with crazy caterpillar brows).
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Antonym
You may have spotted this brand in the aisles of Sephora, but did you know that it’s certified organic and natural? The Australian company combines natural ingredients with the latest technology to create high quality makeup, minus all the chemical nasties and synthetic fragrances!
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NEEK Skin Organics
Love a good lippy, but worried about ingesting toxic ingredients when you wear it? Let us introduce you to NEEK. Their 100% vegan lipsticks are pigmented with all-natural products on a base of shea butter and jojoba oil. Thanks to its nourishing ingredients, they feel just like a lip balm but with the pigmented finish of a lipstick!
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Clemence Organics
Clemence Organics is what you get when you cross high-end skincare with natural beauty. Using non-toxic ingredients like rosehip oil and calendula, the products are gentle on the skin while giving you powerful results. The Australian brand is just as good to the environment as it is to your skin, using 100% recyclable packaging.
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