5 Minutes With The Co-Founder Of Natural Skincare Brand, Boscia

"In Japan, it was all about skincare, not makeup..."

boscia natural skincare
Image: @boscia

Lan Belinky is the face behind natural skincare brand, boscia (you might be familiar with their best-selling cactus water moisturizer or luminizing pink charcoal mask (the latter of which you will receive as part of the Amodrn wellness kit that has just launched in Australia!).
Growing up in Japan—a country that’s at the forefront of innovative beauty trends—Lan fondly recalls watching her grandmother’s meticulous six-step beauty ritual with admiration and paying particular attention to the way her aunt applied her skincare products.
A fusion of botanical (BŌ) science (SHA), boscia was founded by Lan’s father, Gen Inomata, who was dedicated to bringing the influence of Japanese skincare to the US, when they moved there when Lan was a teen.

Image supplied by boscia

Upon graduating from university, Lan joined her father’s company full-time and continues to not only develop products utilising the power of plants, but also share her passion for natural skincare made from good-for-you ingredients (alongside being a boss mum of three!).
Keep scrolling for more of Lan’s story, her number one beauty tip and what growing up in Japan as taught her about the world of beauty, a space in which she was no doubt destined for.

How did boscia come about? Have you always had a passion for skincare and beauty?

boscia was founded by my father. He started the brand at our home and launched boscia in 2002. The office was a spare bedroom and our garage, the warehouse. It was a one-man operation and I saw him start this from the very beginning. I helped my father however way I could—fold pamphlets, ship PR gratis etc, and officially joined in 2008 after university.

Even at a young age, I always had a passion for skincare. Growing up in Japan, I would watch my grandmother and aunt’s skincare rituals and was always fascinated. In Japan, it was all about skincare, not makeup and truly where my love for skincare began.

What are some of the biggest beauty lessons you’ve learnt from a country that’s at the forefront of beauty?

Biggest beauty lesson I learned from living in Japan is prevention—take really good care of your skin and you won’t need makeup. Women in Japan take their skincare seriously and it’s a daily ritual.

Tell us about the new Rosehip Omega Face Oil—what are some of the benefits of the key ingredients and how do you recommend using it?

boscia natural skincare
Image: @boscia

Some of the key ingredients are:

Rosehip Oil:

Reduces pigmentation, hydrates skin and repairs damage. It contains 20 times more vitamin C than a lemon making it ideal for skin brightening and the treatments of hyperpigmentation. Known as “the oil of youth” among Native Inca.

Rose Oil:

Increases collagen production and leaves skin soft and supple.

Avocado Oil:

The beta carotene, protein, lecithin, fatty acids, and vitamins A, D, and E found in avocado oil help moisturize and protect your skin from damaging UV rays and boost collagen.

Apart from opting for all-natural ingredients, how would you describe your personal approach to beauty?

My personal approach to beauty is consistency, I think gentle, daily care of skin is very important. I perform my regimen day and night, no exception. I look at it as dedicated time devoted to myself—which I believe is hugely important, not only for your skin, but for the soul. I also believe that beauty is very personal and there is no right and wrong—do what makes you feel good and beautiful!

Do you have a specific morning routine you follow?

Yes! I like to wake up before my kids and give myself a moment and complete my skincare ritual. I start by washing my face, I always use cold water and follow with 5-6 skincare products. My skincare ritual really is a treat and can be one of the only times I’m alone throughout the day. By the time I’m complete, the kids are up and my day really starts!

What are some of your all-time favourite products in the boscia range?

My all-time favorite products are the Luminizing Black Charcoal Mask and a tie between Makeup Breakup Cool Cleansing Oil and Purifying Cleanser. I also really love our new Rosewater mist with witch hazel.

boscia natural skincare
Image: @boscia

Your IG states “serious about #doublecleanse” What are some of your favourite beauty tips you can share with us?

I would say double cleansing is my fave beauty tip to share—wash your face first with oil-based cleanser and follow up with a water-based cleanser. The Makeup Breakup oil help remove makeup, sunscreen, dirt/sweat and the Purifying Cleanser deep cleanse your makeup-free skin. Also, to never go to bed with a face full of makeup. I think sometimes the ‘cleansing’ step in a skincare ritual is overlooked and to me, it is key to beautiful skin.

Is there a Japanese beauty trend that you believe has stood the test of time?

The fact that skin still comes first. It’s not all about covering flaws but rather, prevention.

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